☀️ Sunscreen

UNDER MAHA: ☀️ WHY WE DON’T—and WON’T—MAKE SUNSCREEN
(And Why You Should Probably Go Outside Right Now)

We manufacture over 900 all-natural, highly customizable formulas—from tinctures to topicals, soaps to serums.

But you won’t find a single sunscreen in the mix.

Not now.
Not ever.

Because sunlight isn’t a threat.
It’s a biological requirement.
And selling fear of it—wrapped in a plastic tube of hormone disruptors—isn’t just dishonest.
It’s dangerous.

☀️ SUNLIGHT IS A NUTRIENT, NOT A NUISANCE
Your body is solar-powered.

Every system in the body—immune, hormonal, neurological, metabolic—depends on full-spectrum light. Daily. Not occasionally. Not through glass. Not under a hat. Directly. On your skin and retina.

Here’s what sunlight does for you:

🌞 Triggers natural Vitamin D3 synthesis, which supports bone density, mood, hormones, and immune function
🌞 Powers your mitochondria (that’s your cellular energy system)
🌞 Calms the nervous system, improving sleep, cognition, and circadian rhythm
🌞 Activates melanin, your body’s natural UV protection
🌞 Regulates thyroid and adrenal function
🌞 Strengthens skin integrity and resilience
🌞 Boosts serotonin and dopamine for mental wellness

Sunlight is not optional.
It’s foundational.
And sunscreen disrupts every one of those pathways.

🚫 WHAT SUNSCREEN ACTUALLY DOES
Let’s be clear: SPF products don’t just “sit on your skin.”

They absorb. They circulate. They compound.

And most of them contain:

🧪 Oxybenzone, Avobenzone, Octinoxate, Homosalate – Endocrine disruptors linked to reproductive issues and hormone imbalance
🧪 Nano Zinc and Titanium Dioxide – Often unregulated, pore-clogging, and environmentally harmful
🧪 Synthetic stabilizers, preservatives, and fragrances – Allergens and irritants that inflame the skin and body
🧪 UV filters that block Vitamin D3 – Shutting down your body’s ability to protect and repair itself

The result?
Suppressed immunity, sluggish hormones, mitochondrial dysfunction, and inflammation masquerading as "protection."

And we haven’t even touched the psychological effect:
A false sense of safety that leads to overexposure, sunburns, and long-term damage—from the very product claiming to prevent it.

🧬 SUNBLOCK BREAKS BIOLOGY
At Private Label, we talk a lot about MAHA:
Mitochondria. Adrenals. Hormones. Absorption.

Sunscreen undermines all four:

❌ It blocks light from reaching your mitochondria, dulling your energy and slowing cellular repair
❌ It disrupts adrenal function, keeping stress hormones elevated and sleep unstable
❌ It scrambles hormone production, from testosterone to thyroid
❌ And it uses your skin as a delivery system for toxins you’d never willingly ingest

We don’t build products that suppress life.
We build products that support it.

🧭 SO WHAT SHOULD YOU DO INSTEAD?
We’re not telling you to bake yourself on a beach for 6 hours.
We’re saying use sunlight intentionally—like the medicine it is.

Here’s what we recommend:

✅ Rebuild your tolerance gradually—start with 10–20 minutes a day of unfiltered sun
✅ Prioritize morning and midday exposure, when UVB supports Vitamin D production
✅ Protect your skin with antioxidants, not synthetics—think red raspberry seed oil, sea buckthorn, carrot root, and astaxanthin
✅ Support your body with real food, smart hydration, and mineral-rich skincare
✅ And if you do get a little too much sun? We offer after-sun balms, magnesium products, and botanical soothers to calm, cool, and restore.

⚠️ THE REAL RISK? HIDING FROM WHAT HEALS YOU
Sun fear is a modern invention.
Sun deficiency is a modern epidemic.
And sunscreen is one of the most profitable and dishonest band-aids ever sold for both.

We will never manufacture a product that tells your body to ignore its own design.
We won’t profit off blocking the very element that sustains immunity, metabolism, fertility, and joy.

We are not anti-safety.
We are pro-biological truth.

FINAL WORD
Your body is not broken. It’s been lied to.

Step into the light. Literally.
No filter. No fear. No synthetic interference.

At Private Label, we build formulas that work with your biology, not against it.

Sunlight included.